Weibo Users following business accounts en masse
As more and more businesses jump on the Weibo horse, the Chinese Weibo community are on the wagon following them. A study published by Sina Weibo found that 56% of users follow at least one business...
View ArticleWeibo closing in on 400 million users
Sina Weibo’s latest registered user count stands at 368 million on 30 June 2012, according to Sina’s quarterly financial report. The user numbers are well up on the last count of 324 million users at...
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More than a quarter of Weibo Users Search for Brand Info
The China Internet Network Information Center published a report last month outlining how Chinese consumers search on Sina Weibo.Unsurprisingly, hot trending news is the most popular topic, looked up...
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6 Reasons Why China’s Smaller City Consumers are a Pot of Gold
Shanghai, Beijing and China’s other first tier cities probably spring to mind when you’re thinking about opportunities in China. Their consumers have more western tastes, buy more western goods and are...
View ArticleGolf In China: Where The Money Will Be
Outside of China’s once-every-four-year Olympic gold medalists, China is starved of global sports stars. When one of their own does make it, the patriotic Chinese are quick to elevate them to Messiah...
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Using eCommerce to Reach China’s 700 ‘Big’ Cities
China is a vast and varied land. From the western deserts of Xinjiang, to the factory sprawl of the Pearl River Delta, there are 700 cities with more people than Geneva. That’s a lot of consumers....
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China’s Spectacular Change: More Fascinating Than Its Scale
There’s no shortage of jaw-dropping numbers in China, however it’s the speed those numbers are changing that’s most fascinating. Since Adam first met Eve, the world has never seen changes on the scale...
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The Science of Choosing Which Chinese Cities to Target
China is growing at an exponential rate, both in terms of the middle class population and their purchasing power. However the majority of this growth is coming from China’s lesser known cities. A...
View ArticleChina Skinny Announces Partnership With CrowdDNA
China Skinny is pleased to announce a partnership with British research and strategy agency CrowdDNA.The strategic partnership will see the agencies share insights, methodologies and resources to...
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Selfie-ism or Selfitis?
SELFIE, “a photograph that one has taken of oneself, typically one taken with a smartphone or webcam and shared via social media.” Although not yet included in the Oxford English Dictionary, the word...
View ArticleChina’s 13th Five Year Plan: 13 Things Foreign Businesses Should Know
Last week’s four-day Fifth Plenary Session in Beijing saw China’s leaders meet to determine the blueprint for China’s policies over the next five years. Although the full details won’t be released in...
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The Skinny on this Year’s Singles’ Day
The Alibaba shopping-mania continued with this year’s Singles’ Day reaching a stunning $14.3 billion sales. It not only showcases the enormous reach of China’s biggest internet retailer, but also the...
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Alibaba’s Near-Monopoly in China’s E-Commerce
Alibaba’s growth has been remarkable over the past few years, cementing its position the central pillar of China’s ecommerce industry. With Tmall and Taobao, Alibaba is successfully furnishing the...
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Baidu’s Domination in China
It is indisputable that Baidu is the dominant search engine in China. Although there are other search engines such as 360 and Sogou, their market share remains small compared to Baidu’s. Check out...
View ArticleChinese Women: The Most Important Group in the Most Important Consumer Group...
We often talk about China’s Millennials as the most important consumer group in the world, and the impetus behind China’s consumption-driven growth. Yet, there is a subsection of those Millennials who...
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Infograph: The O2O Opportunities in China
O2O is one of the most cost effective and engaging marketing strategies brands can adopt in China. Most aspirational brands selling in China have a strong O2O component in their marketing mix, yet many...
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Infographic: Trump’s Effect on Chinese Consumers
One month in office and Trump’s practices remain one of the hot topics on Chinese social media. China Skinny have partnered with Findoout to gain insights into how Trump’s presidency is influencing the...
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The Science of Choosing Which Chinese Cities to Target
China is growing at an exponential rate, both in terms of the middle class population and their purchasing power. However the majority of this growth is coming from China’s lesser known cities. A...
View ArticleChina Skinny Announces Partnership With CrowdDNA
China Skinny is pleased to announce a partnership with British research and strategy agency CrowdDNA.The strategic partnership will see the agencies share insights, methodologies and resources to...
View ArticleClik here to view.
Selfie-ism or Selfitis?
SELFIE, “a photograph that one has taken of oneself, typically one taken with a smartphone or webcam and shared via social media.” Although not yet included in the Oxford English Dictionary, the word...
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